Guest Post by Michael Gaizutis, Founder & CXO of RNO1

Today in the startup & tech world, it’s AI, VR, Automation, Blockchain, etc. Tomorrow it’s…

Rapid acceleration and planned obsolesce make for an extremely competitive and crowded marketplace for any startup in Consumer Tech, FinTech, Lifestyle, eCommerce and more.

So what’s a startup and growth-focused brand to do? We have the simplest answer: You Must Become Master Storytellers. Remember those early days of sitting, listening and imagining the possibilities from hearing and seeing a great story? Well, for some, we’ve lost sight of that idea.

The best startup & growth-focused brands in the world (AirbnbWarby ParkerRobinhood, etc.) have capitalized on this idea and connected with new and emerging audiences by bringing them into a world of unimaginable possibilities.

Startups making the big moves have not only adopted these storytelling concepts, but they’ve also solved how to amplify them in a way that truly engages with their audience(s).

Marketing, Product and Technology teams need to break through the boundaries of CX (Customer Experience) in new and innovative ways. This can be accomplished through meaningful and memorable content, design and digital storytelling experiences created to reach and resonate with your users and customers at the deepest level: opening up a whole new channel of engagement.

So now it is your turn to look deep inside and ask: What’s my brand or product story?  If you can’t answer that question in a way that opens up the imagination of your audience, now is a better time than ever to double-down. Now is the time to become a master storyteller.

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RNO1 is a brand experience & digital design agency — deep-rooted on the west coast, with a global edge. We’re West Coast Brandmakers. |