This is a story that’s hot off the press of an experience my team and I just went through. I figured I’d jump on here to explain what I learned about the process of finding a top PR agency. To sum it up, we found that there is a pretty large gap in agency skill-sets…

Customers make decisions about your brand based on your content.  Aside from your website, the content you create and put into the market is how they learn about you. If you’re creating content whimsically, not putting a professional brand-driven experience at the forefront, then you’re doing yourself a disservice. Below are five reasons to strongly…

First, this is not an academic look at the text book functions of marketing.  Rather, this is a practical view into many of the marketing functions that you’ll find across a typical business. These functions are real, and for the purposes of this blog, we’ll look at some of the highest common groupings that we…

So content marketing is all the rage. Brands have realized that in order to engage with prospects and customer online they need to have it… and it needs to be good.  So what sets the top content marketing agencies apart from the rest? Read on, to learn more. Social Objects: Agencies that have learned to…

At first blush, it may be easy to think that B2B marketing agencies have the same core capabilities as B2C agencies. After all, they probably both have a similar makeup of staff. They’ll both have nice looking websites with creative examples that are visually appealing. Maybe they’ll even have a similar nomenclature around the types of…

Experiential marketing supports the growing brand-level requirement to engage with consumers through experiences that create emotional attachment to a brands product/service. Often, Experiential Marketing tactics focuses on creating a real-life, hands-on experience for their target prospects or customers. At first blush, Experiential Marketing may feel an awful lot like event marketing. This is no surprise,…

The data-driven agency truly stands out amongst the crowd of today’s top marketing agencies. Historically we, as brands, have often focused on the creative, digital or even tactical aspects. But that’s changed an awful lot over the past few years. When I talk about a data-driven agency, I’m not talking only about the ability to…

AdAge recently partnered with Best Companies Group to identify the 50 best marketing, media and advertising workplaces. The list can be found on the AdAge website here. This got us here at the Loft thinking about what people are looking for out of the best marketing agency workplace. Taking a peek at the Best Companies…

For most corporate marketers and brands, it’s that time of year again. The great reset of business objectives, marketing strategy and the alignment of marketing programs to both. At this point in the year (November), it’s even likely that you’ve been knee-deep in annual planning for a while now. Each year I run this very…

If you’ve looked to hire a new marketing agency, it’s likely that you’ve come across a list of agencies that are geographically close to you, and then a list that are located someplace else.  That someplace else can really be any city that is not the one you live in. So there is a debate…